GST and pricing
Margin and Markup Calculator
Free margin and markup calculator for wholesalers. See profit, margin on sales, and markup on cost, or set a target percent and get the selling price.
Workspace
Runs in your browser. Nothing is saved.
Result
Margin on selling price
20.00%
- Selling price
- ₹1,000.00
- Profit
- ₹200.00
- Markup on cost
- 25.00%
Margin is profit divided by the selling price. Markup is profit divided by the cost.
How to use it
- Choose whether you already have a selling price, or you want a price from a target margin or markup.
- Enter the cost. Then enter the selling price, or the percent you want.
- Read profit, margin, and markup. Keep cost and price both before GST, or both after GST.
How the figure is worked out
Profit = selling price − cost. Margin = profit ÷ selling price. Markup = profit ÷ cost. From a target margin, selling price = cost ÷ (1 − margin). From a target markup, selling price = cost × (1 + markup).
Questions
What is the difference between margin and markup?
Margin is profit as a share of the selling price. Markup is profit as a share of the cost. A ₹200 profit on an ₹800 cost is 25% markup and 20% margin if you sell at ₹1,000.
How do I get a selling price from a 20% margin?
Choose Target margin and enter 20. Selling price = cost ÷ 0.80. On an ₹800 cost that is ₹1,000.
Does this include GST?
Only if both figures you enter are on the same basis, both exclusive or both inclusive. Mix them and the margin will be wrong.
Can margin be 100%?
No. A 100% margin would mean the cost is zero in the price. The calculator stops a target margin of 100% or more.